Spread betting with 20:20 Vision
Spreadex is the UK’s leading sports spread betting company who came to Early for creative direction and execution for a major new out of home advertising campaign across the London Transport network, digital ads, social media and radio.
Within the gambling sector, spread-betting is a highly specialised, niche offering with a relatively small total population. Spreadex sought to dial up its clear points of difference between itself and its competitors. As a highly regulated sector, our copy and imagery needed to adhere to multiple guidelines, yet still pack a punch!
Our strategic recommendation was to make heroes of the client’s 20 year heritage and the unbeatable, differentiating data insight that Spreadex’ Stats Centre provides its customers. In response we developed a key 20:20 Vision creative device as the central pillar of the campaign. We crafted a range of bespoke, and highly proprietary ‘low-poly’ images of iconic sports people in action, deployed at relevant times and locations during the campaign period according to current sporting fixtures. Engaging headlines were written with more than a nod to the environment in which they were viewed, across the transport network, inside trains, on platforms, in pubs, on taxi sides and in digital formats.
A highly engaging campaign, with a new positioning for Spreadex, resulting in nomination for Marketing Campaignof The Year at the SBC Awards. A refreshed brand positioning. Heightened brand awareness and customer engagement across London & the home counties commuter audience, alongside promotional offers and improved overall brand exposure.