Naming, branding, marketing awareness, commercial operation
Rugby Vertical is a sports media business focused on growing awareness of elite level university Rugby Union;
and developing it as an alternative pathway into the professional game.
BUCS (British Universities & Colleges Sport), were developing a nationwide elite rugby competition (BUCS Super Rugby) and needed a broadcast partner to drive awareness to promote the new league.
Branding, Campaign Management, commercial operation and Social Media advertising to promote awareness. Investment materials and all marketing and sponsorship collaterals were produced.