Naming, branding, marketing awareness, commercial operation

Rugby Vertical is a sports media business focused on growing awareness of elite level university Rugby Union;
and developing it as an alternative pathway into the professional game.

Problem

BUCS (British Universities & Colleges Sport), were developing a nationwide elite rugby competition (BUCS Super Rugby) and needed a broadcast partner to drive awareness to promote the new league.

Solution

Early formed a new business, Rugby Vertical, and acquired the broadcast rights to promote the competition.
A management team was recruited to stream weekly matches, with a responsibility for delivering a commercial return.

Outputs

Branding, Campaign Management, commercial operation and Social Media advertising to promote awareness. Investment materials and all marketing and sponsorship collaterals were produced.

Outcomes

  • Over £100k generated in sponsorship income within 6 months
  • A ten-fold increase in viewing figures from 6.5k per broadcast game to 57k within 18 months.