Naming, branding and crowdfunding for new peer to peer financial services platform

Propifi is a new and disruptive digital, peer to peer financial services platform, designed to put property developers, investors and lenders together to get property deals funded.

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Problem

The Client came to Early with nothing more than the concept, product roadmap, outline business plan, and a challenging brief to achieve a crowdfunding target of £250K for the launch of an unknown, un-named and un-branded proposition.

Solution

Early originated the brand name, visual identity and developed all investment materials and content for use in the crowdfunding campaign. Using our tried and tested crowdfunding methodology, our campaign team managed execution of the investment campaign day-to-day through the crowdfunding platform itself (CrowdCube) and by deploying of highly targeted activity into external channels via social media and email.

Outputs

Campaign Management, Brand name, Brand Visual Identity and look and feel, Animated investment video, Social Media video edit, Investor Memorandum Deck, Teaser Deck, Social media, Daily crowd platform updates, Email content.

Outcomes

  • £389,760 raised against a target of £250,000  (48% overfunded!)
  • £8.3M pre-money valuation
  • 564 new investors
  • A new, engaging brand in property financing