Squeezing more juice out of a saturated market

Naturalicious is a fast-growing cold pressed juice and snack company based in Holland. After taking the Netherlands by storm the Company were keen to drive into the UK market as the start of a global rollout. Before doing so, and after a couple of informal conversations, they reached out to Early with a brief of re-naming and delivering a stronger brand look & feel into the market.

Early became Naturalicious’ outsourced marketing department, providing C-Level direction to internal teams, sales enablement & distribution introductions to stores and supermarkets; as well as creative and execution of consumer campaigns, pack design and retail concept re-fresh and re-branding.

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Problem

We needed to create a real point of difference in the crowded fruit juice sector, establishing and marketing a brand that positioned the benefits of cold-pressed juices.

We needed a concept strong enough to apply a re-brand to product containers, existing and new retail units, as well as all advertising, promotional and packaging collateral.

Solution

Early created the brand proposition, visual identity and go to market strategy, inclusive of social media channel plan, a new website, digital content, sales materials, photography library, messaging, video storyboards and a new retail design template.

We designed and launched the new retail proposition, with a fresh, high impact look and feel.

Outputs

  • Brand Visual Identity,
  • New rebranded packaging, website, advertising creative and retail stores to launch Autumn 2017.
  • Social media content and campaigns live and gaining excellent traction.
  • Weekly promotional campaign calendar developed and live.
  • Trade and consumer lead generation campaigns underway.
  • Design and build for new natur. branded retail outlet concepts.

Outcomes

  • A clean, energetic and engaging new brand created, tested and delivered.
  • From a standing start in March 2017, natur. now stocked in 75 independent stores, closing deals with all major multiple retailers (Tesco’s, Sainsbury’s, Waitrose, Ocado, Asda & Morrisons) and major distributors.
  • New retail stores for the O2 Center, Canary Wharf and Harrods rolling out from July 2017.