Positioning for emerging threats

Cybersecurity client, Venafi, specialises in helping global corporate enterprises proactively identify machine identity weaknesses and automatically take corrective actions that prevent data loss and reduce security, availability and reputation risks.

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The client required a brand refresh to position itself for growth within the emerging market for machine identity protection.


Early developed a refreshed brand visual identity, inclusive of new multi-media collateral, and rebranding a wide array of existing and new digital and offline content.


  • Brand Visual Identity refresh, applied to all collateral
  • Updated website, data sheets, product brochures, whitepapers, infographics, video idents, exhibition stands, PowerPoint template, sales decks.
  • New colour palette
  • New brand treatments for photography and graphics
  • 300+ new ‘treated’ images
  • New icons


  • A fresh and engaging brand, positioned to execute its global go to market strategy